HAT YAI 7 December 2017: Tourism Malaysia hosted the Malaysia Travel Showcase 2017 (IMTS 2017) Travel Fair last weekend at southern town’s Central Festival shopping mall.
The event positioned Malaysia as the ultimate destination for food, tourism, resorts, theme parks and cultural attractions all close to towns in South Thailand.
Tourism Malaysia is intensifying promotions to boost overland travel from Thailand to northern Malaysia.
Last week it introduced special packages for motorcycle enthusiasts in southern Thailand to visit Penang. Earlier in November, it promoted tours to Langkawi, overland through South Thailand to connect with the ferry to holiday island.
Hat Yai’s Malaysia Travel Showcase 2017 attracted agents and tourism players from both Thai and Malaysian companies including media.
From January to August, Malaysia recorded 1,235,706 Thai tourist arrivals, an increase of 5.9% as compared to the same period in 2016.
During IMTS, consumers had an opportunity to buy discounted holiday packages for the upcoming year-end holidays. Exhibitors included Tourism Malaysia, AirAsia (Thailand), Kuala Lumpur Tourism Bureau, Shopping Secretariat Malaysia, Tourism Melaka, Panorama Lankawi, LADA Eco Tourism, Sunway Theme Parks, Dorset Hospitality International, Malayan Railways Limited, and Thanaphat Tour Ferry Service.