The Tourism Authority of Thailand has recently introduced its new tourism marketing concept ‘Open to the New Shades’  to the French market.

The concept will reflect TAT’s three new marketing directions for 2018, that focus on new markets, new segmentation and new products.

It will be customised to accommodate every single target segment and market; such as luxury, weddings and honeymoons, female travellers, families and Gen Y.

Deputy governor for marketing communications, Tanes Petsuwan said: “The Kingdom is rich with a plethora of tourism products that reflects the ‘Open to the New Shades of Thailand’ concept; such as, gastronomy, nature/beach, arts and crafts, culture, and lifestyle.

“TAT in cooperation with Le Cordon Bleu Paris highlights the world’s famous Thai gastronomy to the delight of the French media, to ensure the French market better understands the new marketing concept.”

As well as a range of Thai dishes, snacks and beverages, the popular Som Tam Papaya Salad (ranked sixth in CNN Travel World’s 50 Best Foods list) also delighted guests with its spicy, salty, sour and sweet taste. Guests also had the chance to learn how to prepare their own Som Tam, personally instructed by Chef Fabrice Danniel, assistant culinary arts director and head of the Le Cordon Bleu Pastry Department.

As well as the French market, all TAT overseas offices are currently working with partners and tour operators to convert the new marketing concept into substantial sales targeted at specific customer segments.

France is the fourth largest European market for Thailand. From January to October, this year, Thailand welcomed 600,000 French visitors.




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